|Posted on July 8, 2010 at 12:36 PM|
Let’s get it out there: A lot of things about the 3D movie-watching experience just plain suck. Like suck-diddily-uck.
First there is the price premium for the ticket. Then there are the glasses (does anyone else feel like their eyes are going blurry like every 15 minutes? Anyone?!) Then there’s the headache and eye fatigue from two hours of trying to focus and refocus your eyes all over the screen. Then there’s the rush to market with lame titles that have suddenly been converted to ride the Avatar-3D train at the last minute. (I’m kinda looking at you Clash of the Titans...)
If you’ve been skeptical of 3D like I have, then put down your flame hammer for a minute, because instead of defending it Sony actually agrees that 3D is being butchered. And even better, they want to fix it! (And they don't feel like cloning James Cameron is the answer, though, seriously, the idea might be worth bandying about...)
Last week Sony invited a small group of journalists to come out and hear about their plans for its ES (Elevated Standard) line of components. The event was all pretty boilerplate press event stuff (except they put us up in an awesome hotel; if you ever wanted to be jealous of the life of an A/V journalist, click that link...) Then -- like everybody else -- they started talking about 3D. Although this could have easily turned the corner from the routine to mind-numbingly lame, it actually got super interesting.
Like all major A/V companies today, Sony feels that 3D is going to play a massive role in the future of home entertainment. However, unlike all the other companies, Sony is uniquely poised to take advantage of 3D because they are involved with 3D at the creation level through its Sony Pictures division.
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