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John Sciacca Writes...

Features, Reviews and a Blog by John Sciacca

Random Thoughts (Blog)

Random Thoughts (Blog)

My most popular story

Posted on March 3, 2010 at 9:46 AM

At the height of its reign, Sound + Vision Magazine ruled like a Caesar over the land of A/V publications, reaching upwards of 300,000 readers. And it was certainly empowering to know that I would be reaching a ton of people every time I wrote a story.


But compared to the Web, those 300,000 readers are like shouting out your front door. Sure a couple of neighbors hear you, but if you want to reach the world, then that means the Web.


The greatest thing that can happen to you on the Web is to have something go viral (unless that viral thing happens to be you getting out of a car -- again -- with no panties or an angry “that was just drunk talk” anti-something tirade). Once you've gone viral, you can leave your weeping, scab-crusted mark on the minds of millions. But it’s hard to tell exactly what will strike a chord with the fickle masses. Sure, a dancing kitten or ball-to-crotch will always be winners, but stretching your creative boundaries beyond the obvious is hit-and-miss.


In my case, my most popular story (so far) didn’t come in some flash of brilliance. It wasn’t anything cool like my visit to the USS Truman aircraft carrier, driving an Aston Martin or some helpful a how-to feature. It wasn't even something I agonized over, editing and re-editing for days. It was because my DVR betrayed me.


Now if I had been John Mayer, I’d have written a song about it and then Twittered  how my DVR was like technological napalm or something. But I sat down with a martini and my laptop and banged out this. And now, almost 2 years later, if you Google “DVR Survivor” 2 of the top 3 results reference my story. Not too shabby....



 

 


Categories: TV, Mar 2010

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5 Comments

Reply Pamela
5:05 PM on March 3, 2010 
And now because of YOU I am now a Survivor fan. Although I have not tried to record a missed show as yet, I certainly hope I will not be disappointed if I do.
Reply John Sciacca
10:43 AM on March 4, 2010 
[Pamela]
And now because of YOU I am now a Survivor fan.

Don't say I never did anything for you, Probst!
Reply Rob Medich
5:44 PM on March 18, 2010 
Having been John's editor at the blog that carried this "Survivor DVR," story, I'd just like to say that when John first came to me, he was like a big puppy that could write really well. By the time I sent him out into the world, he was like a slightly older big puppy that could write really well. Yup, I'm awesome.
Reply John Sciacca
5:51 PM on March 18, 2010 
Rob Medich says...
Having been John's editor at the blog that carried this "Survivor DVR," story, I'd just like to say that when John first came to me, he was like a big puppy that could write really well. By the time I sent him out into the world, he was like a slightly older big puppy that could write really well. Yup, I'm awesome.

It's all true. Well, except that part about being slightly older. Working with Rob aged me decades and turned me kind of feral.
Reply Rob Medich
5:52 PM on March 18, 2010 
In fact, John is now in the Feral Witness Protection Program
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